Bloggers, how you write a pitch can either get you a gig or be written off. Recently, my friend Whitney asked me to help her with her pitch letter. Below I am sharing with you what I shared with her. And the best part? It worked!
I am glad that I asked Annie to help me write a pitch to a company for a blog conference sponsorship. Not only did I get a full sponsorship but I also got a job working for a company I love. Annie extended her help, knowledge and gave me the tools I needed to successfully gain a blog conference sponsorship.
~Whitney from Rambles of a stay at home mom
Now here is my letter to her – let me know if you have any questions! I hope it works for you too!
What worked for me:
I kept my emails short, sweet and to the point. When I emailed companies for sponsorship it was usually either because — 1.) We had already worked together before or 2) They company was a super good fit for my blog and I really wanted to work with them more. Any other company usually didn’t agree to sponsor me. So when I emailed them, I kept it very short and very confident.
I imagine companies/reps get lots of emails every day, so I wanted mine to stand out as one that didn’t waste their time and really stated exactly why investing in me was a good marketing move for them.
My pitches usually went like this:
If I worked with them before —
I loved that dog chow campaign we worked on last month. My readers really “ate it up!” I’m headed to a dog lovers conference in a few months and really want to promote your dog chow to these pet bloggers. Let me know if you would like to discuss a sponsorship package to fit your budget! Sponsorship can be as large as full conference sponsorship (heavy promotion to the attendees as well as on my blog to those not going) and as small as only conference or only online promotion. Whatever the case, I really want to promote your dog chow, so I can’t wait to hear from you!
If I did not work with them before —
My name is Annie Shultz, owner of MamaDweeb.com. My readers are passionate pet owners and I am very impressed with your organic dog chow and would love to discuss a way we can work together to promote to my audience. I am also headed to this dog-lovers niche conference in October and can’t think of a better brand to sponsor my blog than your chow. I can’t wait to hear from you and find a sponsorship package online and/or offline that works for your budget.
Please let me know what questions you have,
thank you so much!
Soooo—– basically, you just say how amazing their brand is, how they are the perfect fit for your audience and why. Then you leave the rest open. Don’t list all the ways they can work with you in the first email. Either they will read it and go “yeah, can’t afford any of this” or something like it. Leave it open so they can email you back and ask more questions. And unless your stats are like astronomical (more than 50k uniques a month) you don’t have to mention stats. Now if you do get more than 50K uniques, you can totally put that in there. “Blog Name receives more than 50,000 unique visitors each month and I’d love to promote your dog chow to my readers.” But like I said – stats are not the only thing. Show how their brand matches your readers. That is even more important.
That is it!Keep in mind that this method works with any type of blog pitch. Just replace the blog conference mention with the item you hope to review or the giveaway event you hope they join. As long as you say in a few words (not a book) how your blog is perfect for their brand, you are more likely to find success.