Watch the video – Martha shares with Bloomberg News her opinions on many things, including social media. She states:
Is there an argument to be made that social media is in poor taste? (then I can’t decipher what she says cause Martha speaks over her)
“I do have a minor gripe about that too, because who are these bloggers? They are not trained editors at Vogue magazine. There are bloggers writing recipes that aren’t tested. That aren’t necessarily very good, or are copies of what really good editors have created and done.”
As a blogger and a friend of bloggers, I agree.
And I disagree.
(I have made the best friends from blogging. I respect you and all your hard work. I think the she made some points, but I also wanted to invite her to share what she truly meant. As a friend of bloggers, I gleaned what I could from her one tiny comment)
Most of you are not experts. Celebrities, writers, experienced mothers, social media super stars, talented photographers, able to create a buzz online – you have many talents. But I agree with Martha. You might not be an expert. Bloggers are not the same as journalists, editors, trained chefs. And thanks to the plethora of available round up posts on blogs today, I do agree with her that many blog posts seem to be copies of what editors published before.
Please please please – and I mean PLEASE – do not start crucifying Martha online. If there is one way to really hurt your credibility, it is to act unprofessionally towards her. Respond by improving your professionalism, earn your audience’s trust by creating reputable and outstanding content. And keep this in mind, my friends, this video is heavily edited. Bloggers that are reacting with revolt and boycotting are doing so with only a sliver of information from a tiny video. Seek first to understand, then react.
Bloggers have value and your comments reek of overgeneralization. While not all bloggers are experts, some experts are bloggers! Experienced teachers, registered dietitians, professionals in every field, and even experienced journalists. Your broad statement does not take into account the hard working bloggers that actually study and research their niche so they do become experts (or already where experts before they started their blog).
I think what you need, is to ask one of your editors to spend a little time researching bloggers. Ask her to find the best of the best – the experts in their niche. Invite them out to your place for a luncheon. Then listen to their stories. They will share stories that remind you of your own. They have spent countless hours on branding, image, and even peer review.
Martha, I’d love to invite you out to my little home in the Kansas woods. I don’t claim to be an expert editor, but I would love to introduce you to my world of blogging and how many hours I spend crafting an online publication that has earned respect from parents around the nation. Please, let’s have tea.